Analysis Advertising Communication
The data processing described in this section, in particular the setting of cookies, is carried out on the basis of Article 6 (1) (f) of the GDPR of our overriding legitimate interest:
- on questions and design of the website, for example in the analysis and statistical tools.
- to tackle interest-based advertising, for example by tracking conversions
- in direct communication with the customer, for example with live chat tools
You have the right at all times to object to the processing of personal data relating to you, on the basis of the EU General Data Protection Regulation, article 6 (§1) (point f).
Use of Google Analytics
We use the Google Analytics web analysis service from Google LLC on our website. (1600 Amphitheater Parkway, Mountain View, CA 94043, USA; "Google").
The purpose of data processing is to analyze this website and its visitors. To do this, Google will use the information obtained on behalf of the operator of this website to evaluate your use of the website, to compile reports on website activity and to provide other services related to website activity and internet use to be delivered to the website operator. The IP address provided by Google Analytics in the context of Google Analytics is not merged with other data provided by Google.
Google Analytics uses cookies with which we can analyze the use of the website. The information generated by the cookies about your use of this website is usually sent to a Google server in the United States and stored there. IP anonymization is activated on this website. As a result, Google will shorten your IP address in advance within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases is the full IP address sent to a Google server in the US and shortened there.
Google is certified under the US and EU Privacy Shield and strives to comply with European Privacy Policy.
You can prevent the data generated by the cookie (including your IP address) from being collected and related to your use of the Google website, as well as the processing of this data by Google by downloading and installing the browser plug-in via the following link: [Https://tools.google.com/dlpage/gaoptout?hl=en].
To prevent data collection and storage by Google Analytics on different devices, you can set an opt-out cookie. Opt-out cookies prevent the future collection of your data when you visit this website. You must sign out for all systems and devices used to make it work. If you delete the opt-out cookie, requests are sent back to Google. If you click here, the opt-out cookie is set: Disable Google Analytics.
See here for more information about the terms of use and privacy:
https://www.google.com/intl/en/policies/.
The use of remarketing or "similar target groups" function of Google
On our website we use the remarketing or "similar target groups" function of the Google LLC (1600 Amphitheater Parkway, Mountain View, CA 94043, USA; "Google").
The application is intended for analyzing visitor behavior and visitor interests. Google uses cookies to analyze the use of the website, which forms the basis for creating interest-based advertisements. The cookies are used to record site visits and anonymous data about the use of the website. There is no storage of personal data of website visitors. If you visit another website on the Google Display Network, you'll see ads that probably contain previously viewed product and information areas.
Your information can be passed on to the United States. Google is certified under the US and EU Privacy Shield and strives to comply with European Privacy Policy.
You can permanently disable the use of cookies by Google by following the link below and downloading and installing the plug-in: https://support.google.com/ads/answer/7395996?hl=be
Alternatively, you can prevent third-party use of cookies by browsing to the Network Advertising Initiative deactivation page at http://optout.networkadvertising.org/?c=1 and implementing the opt-out information listed there.
For more information about Google Remarketing and the associated privacy policy, visit: https://www.google.com/privacy/ads/
https://www.google.com/privacy/ads/
Conversion tracking of Google ads
We use the online advertising program "Google Ads" on our website and, in this context, tracking conversions. Google Conversion Tracking is an analysis tool from Google Inc. (1600 Amphitheater Parkway, Mountain View, CA 94043, USA; "Google").
When you click on an advertisement provided by Google, a conversion tracking cookie is placed on your computer. These cookies have a limited duration, do not contain any personal data and are therefore not for personal identification. If you visit certain pages on our website and the cookie has not expired, it is possible to recognize the use of the advertisements and referrals on certain pages. Every Google Ads customer receives different cookies. So there is no way that cookies can be tracked by different people through different advertisements.
The information obtained using the conversion cookie serves the purpose of making conversion statistics. It tells us a total number of users who clicked on our ads and was redirected to a tracking conversion tracking page. However, we do not receive any information that can personally identify the users. The processing is based on art. 6 in the GDPR, §1, point. f from the legitimate importance of targeted advertising and the analysis of the impact and efficiency of this advertising.
You have the right to object at any time to the processing of personal data relating to you, based on art. 6 in the GDPR § 1, point f.
You can prevent the storage of cookies by changing the settings of your browser; Please note that if you do this, you may not be able to use all functions on this website. You will also not be included in the conversion tracking statistics. You can also opt out of personalized ads in the Google Advertising settings. You can find instructions on how to do this at https://support.google.com/ads/answer/2662922. In addition, you can disable the use of third-party cookies at http://www.networkadvertising.org/choices/ and implement additional opt-out information, as stated there.
For more information and see the Google privacy policy: https://www.google.com/policies/privacy/
Use Facebook remarketing
We use the "Custom Audiences" re-marketing feature on our website (1601 S. California Ave, Palo Alto, CA 94304, USA, "Facebook").
With this feature, we can target targeted marketing ads to visitors to this site using Facebook. For this purpose, personal and interest-based Facebook advertisements appear when the pages are visited by Facebook. The feature is enabled on our website via a Facebook re-marketing Pixel, implemented on the site. A direct connection to the Facebook server is made via Pixel when you visit our website. The Facebook server transfers information about the user about and which website (of us) he has visited. Personalized ads will therefore be displayed the next time the user visits Facebook. The data process is based on Article 6 (§1), point f in the GDPR against the legitimate interest in the aforementioned purpose.
You have the right to disagree with the processing of your personal data, in accordance with the GDPR, Article 6, §1, point f, which contains the law regarding your consent.
For more information about collecting and using data via Facebook, about your rights in this area and about ways to protect your privacy, see Facebook's privacy policy at https://www.facebook.com/about/privacy/.
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